Shopping Made Brilliant
A Thoughtful Tenant-Mix
Mall attractiveness is a two-pillar establishment, one of them is the location which is more than perfect at The Yard, while the other is crafting an impressive tenant-mix. The Yard with its profitable demographics as well qualified to be a billboard for a ravishing mix of glocal brands.
As a destination for retail therapy, The Yard hosts an array of upscale occupants in the areas of fashion, food & beverages, convenience, grocery, electronics, fitness & beauty, banking, and lifestyle. The distribution of The Yard’s overpowering traffic magnets ascertains higher occupancy and footfall levels.
The fashion zone integrating a balanced set of bridge and designer brands, proper circulation in this zone is guaranteed through creating specialized alleys along the corridors.
The convenience zone where the spacious hypermarket and the stores that complement it operates. Fast and easy access to parking is the key feature of this zone.
The zone for the amusement park branded The Kids Yard, this zone is well-isolated not to negatively impact the overall atmosphere of the mall.
Another area for entertainment and dining, Zone D comprises the food court perceived as the beating heart of The Yard.
Comparing the potential operators of The Yards 5,000 sqm hypermarket, Fathalla Market showed up as a considerably promising choice, diving deep into the vision proposed by Fathalla, The Yard officials didn’t hesitate to close the deal. The reasons why Fathalla will be the definite anchor for the entire mall are:
Fathalla operations go beyond retailing, the enormous chain imports a wide set of high-end products, the thing that extends Fathalla’s control over the range of products they offer.
Given the power of import and the economy of scale, Fathalla price tags are relatively lower than most of the competitors (keeping the quality untouched).
Instead of (Fathallah Wholesales Market), the superstore is approaching New Cairo with (Fathalla Market) brand that is an integrated superstore where grocery is a department of many others.
The hypermarket is designed by the massive international design studio JDV (Josdevries), JDV with their offices in The Netherlands, Germany and Russia designed more than 1.5 million m2 in 20 countries across the globe for around 600 of the world’s top brands. It’s worth mentioning that all the materials used to bring the design to life are imported from Eu countries including Germany and Italy.
The mission of operating and managing the bakery and restaurant inside Fathalla Market is tasked to an international F&B brand to ensure lifting the quality and the overall experience offered by Fathalla at The Yard.
Egypt’s sweetheart of all the coffeehouse chains is opening at The Yard with its revamped interior and the new polished brand. AlShaya Group (The franchisee) is confident about The Yard’s philosophy and the experience offered at the venue that they led off their partnership with AlRabat by leasing a premium street front unit for their most popular F&B brand–Starbucks.
While all the medical parks developed earlier by AlRabat Properties are independent standalone independent complexes, the medical park team was tempted to seize the opportunity of being a part of such a propitious project as The Yard. Keeping on the medical park tradition, Medical Park Elite is designed to look like an independent facility with an entire building block featured with its logo and a special entrance. Medical Park Elite is a three-story medical complex with a built-up area of 30,000 sqm and three entrances one from AlSadat Axis and the other two are on the right side of AlRehab Gate 6, the park is connected to the mall through special passages to ease access between the two of them without mixing the commercial units with the medical ones.
Back in 2015, Nasaaem name sparked as the most successful polyclinic in New Cairo, no sooner the center became the key anchor of Medical Park 2, and the investment expanded to a vast hospital in Medical Park Premier and a brand new polyclinic inside Medical Park Elite.
The Laboratory that goes without saying, more than 120 branches managed by a staff of well-versed executives and skillful doctors placed AlMokhtabar on the top of laboratory services providers in Egypt. AlMokhtabar with its accurate and timely results is known to organically draw traffic to whatever branch they open.
The drastic advancement in aesthetic medicine and the snowballing demand for it over the last decade encouraged more and more physicians to pursue it as a specialization. Medical Park with its professional and neat atmosphere gradually became a capital for doctors specialized in the different areas of cosmetic medicine.